From Bloomberg.
In the first ad for the Biden/Harris Reelection campaign called "Flag," the President, Vice President, and their teams have ably framed what the 2024 election will be about:
"Freedom, Democracy, America."
Honestly, the Reagan people could have produced this ad.
The first part of the ad is partially reminiscent of the famed 1984 Reagan/Bush "Morning in America" ad with the sun rising in American suburbia and children posting the American flag on their homes.
The narrator then relays what the American flag symbolizes:
"Courage, opportunity, democracy, freedom: they’re the values and beliefs that built this country and still beat in our hearts."
The ad and narrator then pivot with the attack on the very things the flag symbolizes, including video clips of the January 6 Domestic Terrorist Attack on the Nation's Capitol, stating:
"But they're under attack by an extreme movement that seeks to overturn elections, ban books, and eliminate a woman's right to choose."
The narrator then describes President Biden's views and actions during his and Vice President Harris's Administration, relaying:
"Joe Biden has made defending our basic freedoms the cause of his presidency: the freedom for women to make their own health care decisions, the freedom for our children to be safe from gun violence, the freedom to vote and have your vote counted, for seniors to live with dignity, and to give every American the freedom that comes with a fair shot at building a good life."
The ad, with pictures of the American landscape and a cross-section of the country's populace, then says that President Biden will not stop fighting for the ideals the American Flag represents, offering:
"In small towns and big cities, we raise our heads, our eyes, our hearts, for America – for the idea of this great country. Joe Biden is running for re-election to make certain that the sun will not set on this flag. The promise of American democracy will not break.”
The ad then shows a clip of President Biden speaking from this year's State of the Union, saying: “Democracy must not be a partisan issue. It's an American issue. As your president, I will defend our democracy with every fiber of my being and I'm asking every American to join me.”
The ad concludes with:
“For freedom, for democracy, for America – Joe Biden.”
One can not imagine Donald Trump, Ron DeSantis, or any of the other MAGA-extremist contenders, with their positions and record of Ant-Democracy, Anti-Reproductive Freedom, Anti-LGBTQ Community, Anti-Historical and Scientific Literacy, Anti Middle-Class Economy, and Anti Environment being credible or believed on any of the themes conveyed in the first Biden/Harris ad for the 2024 campaign.
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