The former Vice President's team announced, via a press release that:
"Today, Biden for President announced the launch of a $15 million, five-week TV, digital, radio, and print advertising flight — our first major advertising program of the general election."
"This campaign is launching on TV and digital in Pennsylvania, Wisconsin, Michigan, North Carolina, Florida, and Arizona, all states that Donald Trump carried in 2016. There will also be a national cable component that includes Fox News."
"This campaign includes placing both English and Spanish-language content across Florida and in Arizona, a significant move early in the general election that reflects the thoughtfulness and seriousness of the campaign’s outreach to the Latino community. Beginning on Friday, when the nation commemorates Juneteenth, the campaign is also making a six-figure investment in African American print, radio, and targeted digital programming in FL, MI, PA, WI, AZ, NC. We’ll also run a targeted digital program online to amplify our message across all platforms."
Three major ads, titled "Unite Us," "My Commitment," and "Cuentas," can be watched by clicking on the links below.
The ads, narrated by Mr. Biden himself, strongly depict his empathetic demeanor, his sincere wish to inclusively unite the country, rebuild the middle class, and provide an opportunity for everyone to have a better life.
They clearly contrast the persona of the 2020 Democratic Nominee from the current occupant in the White House.
Running these ads in the major battlegrounds and buying spots on Fox News is a smart strategy and a way to appeal to voters who may not know there are other governing possibilities in addition to those promoted by the commentators on Fox Island.
Hopefully, the Biden Campaign will increase their ad buys in Arizona and the other battleground states in the near future, and maybe, if current poll trends continue, invest more in other states like Georgia, Iowa, Montana, Ohio, South Carolina, and Texas.
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